Why Use a REALTOR®?
All real estate licensees
are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION
OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR
"®" logo on the business card or other marketing and sales literature.
REALTORS® are committed to treat all parties to a transaction honestly. REALTORS®
subscribe to a strict code of ethics and are expected to maintain a higher level
of knowledge of the process of buying and selling real estate. An independent
survey reports that 84% of home buyers would use the same REALTOR® again.
Real estate transactions involve one of the biggest financial investments most
people experience in their lifetime. Transactions today usually exceed $100,000.
If you had a $100,000 income tax problem, would you attempt to deal with it without
the help of a CPA? If you had a $100,000 legal question, would you deal with it
without the help of an attorney? Considering the small upside cost and the large
downside risk, it would be foolish to consider a deal in real estate without the
professional assistance of a REALTOR®.
But if you're still not convinced
of the value of a REALTOR®, here are a dozen more reasons to use one:
1. Your REALTOR® can help you determine your buying power -- that is, your
financial reserves plus your borrowing capacity. If you give a REALTOR® some
basic information about your available savings, income and current debt, he or
she can refer you to lenders best qualified to help you. Most lenders -- banks
and mortgage companies -- offer limited choices.
2. Your REALTOR® has
many resources to assist you in your home search. Sometimes the property you are
seeking is available but not actively advertised in the market, and it will take
some investigation by your agent to find all available properties.
3. Your
REALTOR® can assist you in the selection process by providing objective information
about each property. Agents who are REALTORS® have access to a variety of
informational resources. REALTORS® can provide local community information
on utilities, zoning. schools, etc. There are two things you'll want to know.
First, will the property provide the environment I want for a home or investment?
Second, will the property have resale value when I am ready to sell?
4. Your
REALTOR® can help you negotiate. There are myriad negotiating factors, including
but not limited to price, financing, terms, date of possession and often the inclusion
or exclusion of repairs and furnishings or equipment. The purchase agreement should
provide a period of time for you to complete appropriate inspections and investigations
of the property before you are bound to complete the purchase. Your agent can
advise you as to which investigations and inspections are recommended or required.
5. Your REALTOR® provides due diligence during the evaluation of the property.
Depending on the area and property, this could include inspections for termites,
dry rot, asbestos, faulty structure, roof condition, septic tank and well tests,
just to name a few. Your REALTOR® can assist you in finding qualified responsible
professionals to do most of these investigations and provide you with written
reports. You will also want to see a preliminary report on the title of the property.
Title indicates ownership of property and can be mired in confusing status of
past owners or rights of access. The title to most properties will have some limitations;
for example, easements (access rights) for utilities. Your REALTOR®, title
company or attorney can help you resolve issues that might cause problems at a
later date.
6. Your REALTOR® can help you in understanding different
financing options and in identifying qualified lenders.
7. Your REALTOR®
can guide you through the closing process and make sure everything flows together
smoothly.
8. When selling your home, your REALTOR® can give you up-to-date
information on what is happening in the marketplace and the price, financing,
terms and condition of competing properties. These are key factors in getting
your property sold at the best price, quickly and with minimum hassle.
9.
Your REALTOR® markets your property to other real estate agents and the public.
Often, your REALTOR® can recommend repairs or cosmetic work that will significantly
enhance the salability of your property. Your REALTOR® markets your property
to other real estate agents and the public. In many markets across the country,
over 50% of real estate sales are cooperative sales; that is, a real estate agent
other than yours brings in the buyer. Your REALTOR® acts as the marketing
coordinator, disbursing information about your property to other real estate agents
through a Multiple Listing Service or other cooperative marketing networks, open
houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS®
to utilize these cooperative relationships when they benefit their clients.
10. Your REALTOR® will know when, where and how to advertise your property.
There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION
OF REALTORS® studies show that 82% of real estate sales are the result of
agent contacts through previous clients, referrals, friends, family and personal
contacts. When a property is marketed with the help of your REALTOR®, you
do not have to allow strangers into your home. Your REALTOR® will generally
prescreen and accompany qualified prospects through your property.
11. Your
REALTOR® can help you objectively evaluate every buyer's proposal without
compromising your marketing position. This initial agreement is only the beginning
of a process of appraisals, inspections and financing -- a lot of possible pitfalls.
Your REALTOR® can help you write a legally binding, win-win agreement that
will be more likely to make it through the process.
12. Your REALTOR®
can help close the sale of your home. Between the initial sales agreement and
closing (or settlement), questions may arise. For example, unexpected repairs
are required to obtain financing or a cloud in the title is discovered. The required
paperwork alone is overwhelming for most sellers. Your REALTOR® is the best
person to objectively help you resolve these issues and move the transaction to
closing (or settlement).
HOME
(email real estate questions/comments to
blangston@tulsarealtors.com).
www.cvilleok.com/hometown
Home
Town Real Estate
201 E. Main
Collinsville, Oklahoma 74021
(918) 371-2868
Fax: (918) 371-5474
Copyright
2006-2010
(email web site questions/comments
to wrightted@aol.com).
Ted Wright -- last update 7/12/2006 (HTREwhyrealtor.html)